Heaven to me is having the time over the weekend to sit down with my two favourite magazines and catch up on news. The Economist and Flight International.
I’ve been an avid Economist print edition reader since 1990 and recently was asked to do a review of the 2008 edition of the economist.com for Haymarket’s weekly Media. What I love about the Economist print edition is its no-nonsense reporting and simple uncluttered magazine design. I tend to use Economist.com when travelling and need my Economist fix or when I am researching something and want the Economist perspective.
The review below appeared in Media on 21 August 2008 under Reader’s Pick.
Steve Davies of Javelin Wealth Management in Singapore writes a regular blog – JavBlog. Steve takes a very level headed approach to what is currently going on in the financial markets.
An interesting comparison for ad prices is provided by the PubMatic AdPrice Index. They have recently posted their findings for May, June and July 2008.
And efficient frontier, have recently published their comments on the “US Search Engine Performance Report: Q2 2008″.
Today we were welcomed aboard the ORBIS DC10 flying eye hospital which is in Hong Kong on a goodwill visit. On 10 Dec 2007 it heads to Phnom Penh, Cambodia. Not only is the ORBIS flying eye hospital aircraft equipped with the latest laser eye surgery equipment, a fully functional operating theatre and anesthesia recovery room for treating patients and for training local doctors, it host a full audiovisual editing suite that allows the volunteer medical staff to share their expertise with a larger audience assembled in the aircraft’s classroom.
Founded in 1982, ORBIS strives to eliminate avoidable blindness and restore sight in the developing world, where 90% of the world’s blind live. To date, more than three million people have received direct medical treatment and more than 124,000 healthcare professionals have enhanced their skills through ORBIS programs in over 80 countries.
At the heart of ORBIS is the world’s only flying eye hospital, a DC-10 wide-body aircraft converted into an innovative teaching facility and ophthalmic surgical centre. Many of the world’s leading surgeons, anesthetist and theatre staff donate their time to perform surgery and teach aboard the aircraft.
ORBIS have a long association with Hong Kong. In 1991 local businessman Y.C. Ho donated US7m of the US14m needed to purchase this DC10 aircraft. Activ8 supports the ORBIS flying eye hospital program by donating unsold inventory to ORBIS and run their ads as our default banners. Donating this unsold inventory helps ORBIS support their mission of saving sight and restoring vision in countries where millions have little or no access to eye care.
ORBIS DC10 flying eye hospital.
ORBIS DC10 flying eye hospital layout.
ORBIS flying eye hospital – senior operating theatre sister.
ORBIS flying eye hospital – operating theatre.
ORBIS flying eye hospital – anesthetic recovery room.
The Activ8 team were at Ad:tech New York, the premier online advertising show in the USA.
Over the course of the week the Activ8 team met with a large number of existing partners discussing how the last quarter sales can be expanded in the USA and globally as well as sourcing potential new partners.
This whitepaper outlines the levers that work in combination that impact revenue potential for a website namely:
Page Views
Adsize
Number of ads per page
Geographic locale
Seasonality
Content Channel
Number of days after the month end that ad payments are received
Yield management
“I hope this will be helpful to website publishers” said Activ8’s Operations Director, Peter Burton. “By understanding these basics publishers can apply real yield management”.
Further details beyond the whitepaper can be discussed directly with Activ8.
