The Library Project.

Hong Kong – 13 June 2008

Pony tailed Tom Stader, is a driven young man. He set-up and launched The Library Project in 2006. Activ8 is pleased to be associated with The Library Project by running their ads as our default banners.  Donating this unsold inventory helps support the The Library Project’s fund-raising efforts and their mission of providing libraries to under financed orphanages and elementary schools in rural areas.

Tom recently spoke at Wed Wednesday in Hong Kong. He gave a very insightful outline of how, with help from friends and fans of The Library Project he has used the internet as a viral marketing tool to support fund raising activities.   In his presentation Tom outlined how The Library Project donates books and libraries to under financed schools and orphanages in rural areas by:

• Getting the local community involved through book drives and awareness raising
• Providing libraries to under financed orphanages and elementary schools
• Partnering with local NGOs (charities)

On the Web Wednesday Hong Kong website there is a pod cast of Tom’s Library Project presentation.   Tom’s slide presentation is a great viral marketing case-study and a must-look for anyone interested in viral marketing.  Tom has done an absolutely amazing job on a shoe-string budget.  I urge you to add your support to to The Library Project’s fund-raising efforts.

Here is a Tom being interviewed by The China Business Network.

And, here is the The Library Project Facebook Group.

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ORBIS flying eye hospital goodwill visit to Hong Kong.

Hong Kong – 1 December 2007

Today we were welcomed aboard the ORBIS DC10 flying eye hospital which is in Hong Kong on a goodwill visit.  On 10 Dec 2007 it  heads to Phnom Penh, Cambodia.  Not only is the ORBIS flying eye hospital aircraft equipped with the latest laser eye surgery equipment, a fully functional operating theatre and anesthesia recovery room for treating patients and for training local doctors, it host a full audiovisual editing suite that allows the volunteer medical staff to share their expertise with a larger audience assembled in the aircraft’s classroom.

Founded in 1982, ORBIS strives to eliminate avoidable blindness and restore sight in the developing world, where 90% of the world’s blind live. To date, more than three million people have received direct medical treatment and more than 124,000 healthcare professionals have enhanced their skills through ORBIS programs in over 80 countries.

At the heart of ORBIS is the world’s only flying eye hospital, a DC-10 wide-body aircraft converted into an innovative teaching facility and ophthalmic surgical centre. Many of the world’s leading surgeons, anesthetist and theatre staff donate their time to perform surgery and teach aboard the aircraft.

ORBIS have a long association with Hong Kong. In 1991 local businessman Y.C. Ho donated US7m of the US14m needed to purchase this DC10 aircraft. Activ8 supports the ORBIS flying eye hospital program by donating unsold inventory to ORBIS and run their ads as our default banners. Donating this unsold inventory helps ORBIS support their mission of saving sight and restoring vision in countries where millions have little or no access to eye care.

ORBIS DC10 flying eye hospital.

ORBIS DC10 flying eye hospital layout.

ORBIS flying eye hospital – senior operating theatre sister.

ORBIS flying eye hospital – operating theatre.

ORBIS flying eye hospital – anesthetic recovery room.

Click here to learn more about the ORBIS flying eye hospital. Click here to see some ORBIS flying eye hospital movies. And, click here to make a donation to ORBIS.

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Activ8 on Monetising Websites.

Hong Kong, Friday 12th October 2007

Activ8 today released a whitepaper on Monetising Your Website’s Assets.

This whitepaper outlines the levers that work in combination that impact revenue potential for a website namely:

• Page Views
• Adsize
• Number of ads per page
• Geographic locale
• Seasonality
• Content Channel
• Number of days after the month end that ad payments are received
• Yield management

“I hope this will be helpful to website publishers” said Activ8’s Operations Director, Peter Burton. “By understanding these basics publishers can apply real yield management”.

Further details beyond the whitepaper can be discussed directly with Activ8.

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PCCW Chief Claims His Online Ads Working

Hong Kong – Thursday 20th September 2007

Last night at the inauguration of the Hong Kong Association of Interactive Marketing (HKAIM) event, PCCW Chairman Richard Li spoke of his online advertising campaigns promoting his Now TV venture yielding solid returns on investment.

Mr Li went on to say that although he was not familiar with the day-to-day workings of the promotions he knew that the results were rapidly increasing in returns. Mr Li spoke of the internet market in Hong Kong no longer being a vision for the future, it was here today and working.